Enhance These Things In Your Website To Retain Visitors
You add every important aspect to the website of your company when you start working on it. Be it, branded imagery or product details. It is perfectly normal to think about the goals you want to achieve through your website, whether it is a particular action you’d like visitors to take or simple boosting traffic.
But there remain certain important aspects which might lead your potential customers away from your website. Every site owner must consider these aspects seriously. In order to prevent your visitors from leaving your website in annoyance, here are a few things you can avoid:
Remove Forced Actions
When a new visitor comes to your website, he/she wants to peruse your website freely and without providing much information. Businesses think it is a good idea to provide social login options to customers so that they can access account on your website from their existing social media accounts. But there is one downside to this thinking, some customers may not want to share their personal social media login information with your site, even if they’ve assurance regarding security, or some might not have any social media account and some might not want to get into the hassle of a login altogether.
These social logins benefit your business more than they benefit your customer. So it is better to allow visitors to your site to navigate freely as they please. Only gather information about them when you absolutely want to. Like you can place a piece of content relevant to your site on your home page and ask your visitor to input his/her email address in order to gain access to it. This way, visitor to your site can choose to provide his/her personal information to you or they may simply wish to check out your site. Changing this small aspect can convert a visitor to a customer while providing current customers with a richer experience.
Provide Every Relevant Information
During the creation of your website, you must have given a lot of thought to the things and details that you wanted to include in your website. But sometimes businesses choose to hide or simply not provide certain pieces of information on their website in order to create more conversions. Pricing is one thing that falls into this category, as some businesses think that if customer calls them to ask about the details of pricing, they will have a better chance of converting it into a sale.
But the reality is far from this, as this tactic actually deters the customers from pursuing their business with you any further. A prospect won’t convert into a customer, if he/she sees your pricing on your site and it appears to be beyond their budget range. But if the pricing of your services are completely omitted from your site and potential customers need to call you to find out your services’ charges, it is very likely that they won’t bother to make that call. Providing convenience to your customers should be your main priority and display your business’s pricing upfront. This will at least help your prospect customers to determine whether they can move forward with your business or not.
Provide Complete Contact Information
Make it as easy as possible for interested visitors to contact you. Alongside the ‘Contact Us’ web form, you can also provide your business’s email address, thus increasing your business’s legitimacy and trust in your potential customer. Also try getting a toll-free number and making it accessible on your website will help your prospects to call you whenever they face any query or issue. As more and more people nowadays are accessing websites on Internet through their mobile phones, you should provide all your contact information in the form of links, so that they can jump to the relevant app easily and instantly, like email address and phone numbers.
If you want to grow your business as fast as possible, then think through the different aspects of your site that may be hindering its growth and turning your potential customers away. Only by removing these hindrance, you can get more conversions and make your customers more satisfied.