Adam Mathews's Blog

Hi! I am Adam. I work at as Technical Engineer. This is my blog where I post my views on almost anything.

Join Zoho at Zoholics Australia 2018

Business software, however very important for the running of a business has its own complexities, which can be a big headache. The complexity can be in almost all the segments of the process such as: designing, deploying, security, scaling and training etc.

Zoho is aware of the cost-prohibitive nature of the software required to run businesses in Australia’s SMB, which is the reason why it is organizing this Zoholics event in Australia.

zoholics australia 2018

Zoho is the operating system for businesses; it is a single cloud platform with all the necessary applications to run a business entirely from the cloud. Zoho’s sales, finance, marketing and customer support applications can be used by businesses to acquire and manage customers. Businesses can then further empower their employees to create, store and distribute content on the cloud with Zoho’s productivity and collaboration applications such as Zoho Office, Mail and Docs.

Zoho Creator

Out of the 40 products for business by Zoho, Creator is the one which lets the users create custom apps for all their industry needs. The apps can perform internal as well as external operations for an organization.

Creator provides 50 readymade apps like sales management; employee onboarding and customer service tracker, users can choose any of these apps and customize them accordingly.

Zoho reached its 1 million user base in August 2008, as of now it has a 30 million strong user base in the world. Some of the market giants that work with Zoho are Suzuki, Adobe, Tesla, Cisco and Dolby etc.

Read More: Zoho Corp. launches Zoho One in UAE

Sydney & Melbourne Events

It is planning to expand itself to offer its services to the small businesses in the Asia pacific region that is the reason why it is organizing workshops in Sydney and Melbourne.

Zoholics is made to give the users an opportunity to learn and get access to the resources. The conference attendees will get to learn about the latest Zoho solutions and offerings, experience workshop sessions and connected with other Zoho users and get their knowledge and experience on the use of Zoho. Reserve your seats at the event by either visiting the Zoho website or directly calling Zoho phone number.

The Zoholics 2018 will be held in Sydney on 14th & 15th June and in Melbourne on 18th & 19th June. If you want to expand your business by getting in partnership with the Zoho and need cloud software for your business, then you wouldn’t want to miss this opportunity.

Enhance These Things In Your Website To Retain Visitors

You add every important aspect to the website of your company when you start working on it. Be it, branded imagery or product details. It is perfectly normal to think about the goals you want to achieve through your website, whether it is a particular action you’d like visitors to take or simple boosting traffic.

But there remain certain important aspects which might lead your potential customers away from your website. Every site owner must consider these aspects seriously. In order to prevent your visitors from leaving your website in annoyance, here are a few things you can avoid:

Remove Forced Actions

When a new visitor comes to your website, he/she wants to peruse your website freely and without providing much information. Businesses think it is a good idea to provide social login options to customers so that they can access account on your website from their existing social media accounts. But there is one downside to this thinking, some customers may not want to share their personal social media login information with your site, even if they’ve assurance regarding security, or some might not have any social media account and some might not want to get into the hassle of a login altogether.

These social logins benefit your business more than they benefit your customer. So it is better to allow visitors to your site to navigate freely as they please. Only gather information about them when you absolutely want to. Like you can place a piece of content relevant to your site on your home page and ask your visitor to input his/her email address in order to gain access to it. This way, visitor to your site can choose to provide his/her personal information to you or they may simply wish to check out your site. Changing this small aspect can convert a visitor to a customer while providing current customers with a richer experience.

Provide Every Relevant Information

During the creation of your website, you must have given a lot of thought to the things and details that you wanted to include in your website. But sometimes businesses choose to hide or simply not provide certain pieces of information on their website in order to create more conversions. Pricing is one thing that falls into this category, as some businesses think that if customer calls them to ask about the details of pricing, they will have a better chance of converting it into a sale.

But the reality is far from this, as this tactic actually deters the customers from pursuing their business with you any further. A prospect won’t convert into a customer, if he/she sees your pricing on your site and it appears to be beyond their budget range. But if the pricing of your services are completely omitted from your site and potential customers need to call you to find out your services’ charges, it is very likely that they won’t bother to make that call. Providing convenience to your customers should be your main priority and display your business’s pricing upfront. This will at least help your prospect customers to determine whether they can move forward with your business or not.

Provide Complete Contact Information

Make it as easy as possible for interested visitors to contact you. Alongside the ‘Contact Us’ web form, you can also provide your business’s email address, thus increasing your business’s legitimacy and trust in your potential customer. Also try getting a toll-free number and making it accessible on your website will help your prospects to call you whenever they face any query or issue. As more and more people nowadays are accessing websites on Internet through their mobile phones, you should provide all your contact information in the form of links, so that they can jump to the relevant app easily and instantly, like email address and phone numbers.

If you want to grow your business as fast as possible, then think through the different aspects of your site that may be hindering its growth and turning your potential customers away. Only by removing these hindrance, you can get more conversions and make your customers more satisfied.

Review Of Second Generation Bitdefender BOX

Cybersecurity and anti-virus software firm Bitdefender has officially launched the second generation of Bitdefender BOX. It is a security device which protects devices which are connected to the Internet. Basically, it is anti-virus for IoT devices.

Bitdefender Box 1 was company's first hardware product which was launched in April, 2015. Now the company has upgraded the device's both hardware and software. It is equipped with everything new both from inside and outside. Bitdefender has revamped the outlook of the device by changing the exterior all together. The new Bitdefender Box was launched in November, 2017 in the US.

Box 1 vs Box 2

Box 1 was more like a cardbox shaped device and Box 2 is cylindrical shaped. A small LED is placed in the front which turns red or blue to indicate the status of the device. Like the Box 1, the Box 2 can also be doubled up as your router. Box 2 also enhances on some of the features that first-generation Box had. They are deep-packet inspection of unencrypted network traffic, network intrusion detection and access controls.

Box 2 is equipped to apply machine learning to your traffic and filter the malicious URLs out of your network. Box 2 implements the algorithms on two bases. One, it checks to see if your devices are using default passwords. Second, if a device appears to be sending data to a suspicious website, it blocks access and alerts you via the associated app.

Setting-Up Box 2

Setting up and Installing Box 2 is also a breeze and very easy. Following the instruction given in the manual, you can connect this device with your home network within 5 minutes. That's fast, really! Configuring the Box 2 is also pretty easy if one has configured a router before.

You also have to download Bitdefender Central smartphone app (available on Google Play Store and Apple App Store) which makes the whole process much simple. The router's performance is acceptable. Box 2 provides the range of 20 to 30 meters which is ample for most houses.


The Box 2 is being sold on Bitdefender Store for $249.99 which includes one year subscription, according to a spokesman for the company.

Key Specs

Dual core 1.2-GHz ARM Cortex A9 CPU; 1GB RAM; 4GB flash storage; dual-band 802.11n MIMO 2x2 + 802.11ac MIMO 33 AC1300; two Ethernet ports.

Why You Should Care

Cheap Internet of Things devices which provides sub-standard security leaves customers of such home networks prone to malicious attack. Including device like the BitDefender Box 2 in your home network doesn't just protect your IoT devices from outside attacks, it also gives you the freedom to add any smart home device to your home network. Consumers should definitely invest in such a device to protect their home networks.


  1. Includes 1-year subscription to Bitdefender Total Security 2018.
  2. More flash storage, RAM and processing power than the last model.
  3. Software updates OTF.
  4. 24/7 support from Bitdefender phone number.


  1. Slightly over-priced.
  2. Somewhat bulky.